Recently instrumental in helping a client convert his near bankrupt property development
business into a multi-million dollar concern, Whitecloud says, ‘I simply assisted him to operate at his most creative.’

Whitecloud’s well-tested premise, conceived through personal experience, is ‘we create what we focus on’.
“Initially this guy was very problem focused and I convinced him to let go of his business, allow the possibility to exist that he was likely to go into liquidation and start focusing on his own life.

“This freed him creatively and made him more aware. He changed financiers and within two weeks the new firm had signed him off on $100 million worth of projects.”

Born William Cockott, Whitecloud, who changed his name after undergoing a life altering experience, spent his childhood on his father’s 35,000-acre sugar cane and citrus plantation in Swaziland, South Africa.

He interacted with tribesmen and women who were employed by his parents as nannies, cooks and housekeepers and at age eight was bundled off to a Christian boarding school where he developed an interest in commerce, which led to a career in commodity trading.

From an outsider’s perspective he was a stereotypical smart, young achiever. While still in his early 20s and “earning more than most managing directors of merchant banks” he indulged in a life of overt material success. “But inside I was dying,” he says. “When I was growing up the predominant principle that life was about making money was tempered by the supernatural worldview of the Swaziland tribes people around me.

“I shared their belief in an enchanted world of a host of entities and elemental forces wrestling each other for control over the fate of every living thing. “But once I began school I acquired a very rational stance and lost all sense of the magic.”

Seduced by the power inherent within commodity trading, which Whitecloud says; “comes from the sense that you are master of the universe”, and heavily influenced by his peers, wealth creation became his prime focus. He made a motza and didn’t understand why his lifestyle was doing his head in. “It totally screwed me up,” he says.

In hindsight he believes that his inability to sustain the work was because it was bereft of any humanity or deep relationship with other people. But at the time all he knew was that “inside there was a great void”, which he attempted to fill with substance abuse (heroin and cocaine) and by partying hard.

In 1983 Whitecloud immigrated to Australia and switched from trading physical commodities to speculating on global financial money markets.

Ironically, his trading mentor was a highly successful analyst and trader given to using esoteric methods for predicting market movements. This reintroduced him to the concept of magic.

He says, “having my eyes opened to the phenomena that held sway over these giant markets re-ignited
my childhood fascination of hidden forces at play in the world.”

“The fundamental way of approaching the markets is very linear and empirical. Whereas the esoteric approach is that the fundamentals have nothing to do with it. “There are forces at work that we don’t understand. These create supply and demand and intermediaries such as astrology and sacred geometry can be used to understand their will.”

Whitecloud started utilising his newly attained esoteric skills and says he was raking in more money than he could have imagined. For seven years his business flourished.

“My wife was happy, my peers were happy and my associates were happy,” he says. “But I was trapped back in the culture of making money.”

The empty feeling returned and this time it manifested as a serious life-threatening wasting illness that baffled every doctor, specialist and alternative healer with whom he consulted. He had no energy, could barely stay awake and ultimately was forced to give up work, which he admits “was my whole reason for being.”

Desperate to find a cure he tried every form of therapy available but to no avail. His marriage had broken up and he was living with a girlfriend in an apartment in Elizabeth Bay getting worse by the day.

Then one morning he wandered outside and met a total stranger who elicited his story and maintained that he had suffered the same condition. “I don’t even know why I spoke to him,” confesses Whitecloud.
“But I found myself telling him about the eight shelves full of supplements, the iron injections, the Chinese herbs I cooked every day, the boiled cabbage I ate every morning and that I had cut out meat and coffee.”

Chuckling Whitecloud says, “he said, forget all of it. He told me to have a protein meal of meat or fish followed by a glass of white wine every evening and a cup of coffee and one (only) cigarette every morning after breakfast. “It was a complete anathema to everything I’d been doing,” Whitecloud says. Yet despite his resistance he followed the stranger’s instructions to the letter.

“I don’t know if it was a reaction to the struggle I’d been going through or whether he had given me hope. But there seemed to be truth in what he was saying.

“So I emptied everything into two huge, black garbage bags, went down to the corner shop and bought cigarettes and wine and thought if I die, I die but thank God I’m not a slave to all this paraphernalia any more.

“Within two days I was back playing soccer and had more energy than I knew what to do with,” he declares. Whitecloud describes that moment as “like being hit by a bolt of lightening.”

At the time he had no sophisticated comprehension of what had happened but as he steadily improved that incident became pivotal in his on-going understanding of the concept of magic and its application in life.

“I realised that magic is within all of us,” he says. “It’s not just something I had observed in the voodoo culture or money market.

“Magic is very real but vastly different to the superstitious relationship I’d had with it originally. It’s the power within and it enables us to create and sustain what really matters and if that’s taken away,
to recreate it.”

NB: To purchase William Whitecloud’s best selling book, The Magician’s
Way and for details regarding workshops and counselling refer
www.magiciansway.com